Sometimes, what you don’t say matters more.

Activision Blizzard has typically followed its annual “Call of Duty” videogame launch with a press release touting how well the game has done. Alex Giaimo of Jefferies notes that release has come within five days of the game’s launch over the last three years. But as of Friday morning, Activision has yet to say anything about this year’s iteration, known as Black Ops Cold War, which went on sale Nov. 13.


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